Vrba Optic

Vrba Optic focuses on measuring the most intricate vision corrections. The new idetity is like a game of focus, which is essential for us who wear correction glasses. Sharp areas in photographs resemble those in glasses with the blurred world outside. Texts in blur, as if they were in too far or too close and hover blur effect illustrating the process of measuring. 

Earthy colors, which also have a bit of a symbolic connection to the name, but primarily indicate a pleasant personal and individual approach with each customer. Vrba Optic is not an ordinary optician without opening hours; each customer has their reserved time, especially since even the most challenging cases are addressed here from doctors and also other opticians.

Client: Vrba Optic

year: 2023