Blending tradition with innovation, striking a balance between minimalism and maximalism to create cohesive identities and interconnected products.
Aleš Boem began his career as a graphic designer, spending a decade crafting brand identities, visual materials, and web presentations. Eager to expand beyond two-dimensional design, he pursued industrial and product design, where he found a passion for material experimentation and manufacturing processes. His approach fuses traditional craftsmanship with modern technology, ensuring that each design is both conceptually rich and functionally intuitive.
During his bachelor studies, he designed a collection of eyewear that evolved into a full-fledged brand and manufacturing company. He later earned his masters degree at the Academy of Arts, Architecture & Design in Prague, working on projects that explored the intersection of form, function, and cultural context.
After graduation, he served as the creative director for the furniture brand Meyto while also working with the Olgoj Chorchoj studio, developing award-winning urban furniture for Prague. In parallel with his work in industrial design, Aleš pioneered in the 3D-printed design and the digital manufacturing movement, bridging the gap between traditional product design and the emerging world of decentralized production.